ON SOME SPECIAL MARKETING CHARACTERISTICS OF THE MARKET OF AFTER-SALE CONSUMER SERVICES

by : Petar Banchev, Vanya Dimitrova

(Published by: Economics and Organization, Vol. 1, No 7, 1999, pp. 51 - 55)

Abstract. 
The accents of the study fall upon the required form of the contemporary trends of consumer markets development necessary for expanding the conceptual base of after-sales marketing and its strategic orientation. A thorough analysis has been made of the after-sales services market as subject of the study. Identified are the aspects of after-sales consumer behavior on the market of after-sales services. Some directions and approaches to market segmentation oriented to after-sales phase are suggested.

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Artikel Lengkap dikompilasi oleh/ HUBUNGI :

Kanaidi, SE., M.Si  (Penulis “Buku Dasar-Dasar PERIKLANAN”, Service Quality and Motivation Trainer, Dosen Marketing Management,  Praktisi Bisnis)

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