hubungi :
Kanaidi, SE., M.Si (Penulis Buku, Service Quality and Motivation Trainer, Dosen Marketing Management, Praktisi Bisnis)
e-mail :kana_ati@yahoo.com
atau kanaidi@poltekpos.ac.id
HP.
08122353284
--------------------------------
Kamis, 22 November 2012
“Peluang BISNIS ONLINE” dengan Cara yang Sederhana
MINAT?... coba lihat (click) dulu di http://formulabisnis.com/?id=ken_kanaidi
hubungi :
hubungi :
Selasa, 23 Agustus 2011
DIJUAL CEPAT Rumah di "Puri Margawangi" Kota BANDUNG
SEGERA AJA . . . . .
DIJUAL CEPAT (TANPA PERANTARA) sebuah Rumah Strategis Di Kota BANDUNG:
Alamat : "Puri Margawangi" Jl. Margawangi Raya No 1 RT 05/17 Kel Margawangi Margacinta - Bandung
Luas Rmh : 114 M
Kondisi : Layak huni/Permanen (3 Kamar Tidur, 1 RUtama, 1 RKeluarga, 2 Kamar Mandi, Dapur),
Lokasi Strategis (Dekat dengan Masjid, Dekat ke Pertokoan/Pasar, / Bank-Bank / Taman)
Fasilitas : Telpon, Jetpam, PLN 2.200KWh, Water Heater, Garasi Luas.
Cocok Utk : Rumah Tinggal
MINAT? . . . . . Click di http://ken-jualrmh.blogspot.com/
Contact : Mela (Hp : 085222949788) & KEN Kanaidi (Hp : 0812 2353 284)
e-mail : netkas_mela@yahoo.com
e-mail : kana_ati@yahoo.com
Selasa, 31 Mei 2011
Underpricing, Market Share and Ex Ante Uncertainty of Underwriting
Oleh: Djohanputro, Bramantyo
Publikasi pada: Journal of Management and Business Review vol. 4 no. 1 (Jan. 2007), ISSN : 1829-8176page 47-60
This study focuses on three issues. The first concerns with the pricing behaviour of new issues. This is to evaluate the level of underpricing and the pricing across underwriters. The second is the study of the relationship between underpricing and market share. And the third is the relationship between underpricing and ex ante uncertainty. This study indicates that the price movement follows the efficient market hypothesis immediately after the stocks being traded in the market. It is also found that there are two proxies that are significantly related to ex ante uncertainty. Those are the reciprocals of both book value and proceeds. The fact that non prestigious underwriters cannot outperform prestigious underwriters in terms of the number of underwriting demonstrate that the deviations alone cannot explain the change in market share.... . . . . . . . . . . . . . (baca selengkapnya)
Artikel
Lengkap dikompilasi oleh/ HUBUNGI :
Kanaidi, SE., M.Si (Penulis “Buku Dasar-Dasar PERIKLANAN”, Service
Quality and Motivation
Trainer, Dosen Marketing Management, Praktisi
Bisnis)
Jln. Sariasih No. 54
BANDUNG 40151
HP. 08122353284 -
087822984716 Telp/Fax. 022-4267749
PIN BBm :
27CBC148
Facebook : Kanaidi Ken & Kanaidi Ken Part II
-------------------------------------------------------------
Disamping
itu, .........MUNGKIN Anda/ teman Anda BUTUH ini?
Kami memiliki beberapa Artikel/Jurnal tentang :
·
Jurnal “PERIKLANAN
(Advertising)” … click di http://ken-iklan.blogspot.com atau di http://ken-iklan1.blogspot.com/ atau di http://ken-iklan2.blogspot.com/ atau di http://ken-iklani.blogspot.com/
·
“Peluang BISNIS ONLINE” secara
Sederhana……MINAT?... coba lihat (click) dulu di http://formulabisnis.com/?id=ken_kanaidi
. . . . . . . . . . . . . (baca selengkapnya)
Jumat, 20 Mei 2011
ANALISIS HUBUNGAN SEGMENTASI DEMOGRAFI DAN LOYALITAS KONSUMEN
(Studi Pada Merek Produk Tabungan Di Lampung)
by : Mahrinasari
Publikasi pada : JURNAL BISNIS DAN MANAJEMEN, Volume 6 No. 2, Januari 2010 ISSN:1411 - 9366)
ABSTRACTPublikasi pada : JURNAL BISNIS DAN MANAJEMEN, Volume 6 No. 2, Januari 2010 ISSN:1411 - 9366)
The consumer’s loyalty is to be a valued asset for the company in order to get competitve advantage toward global competition in the market place. But, this idea is still in doubted as Roy Gony said (2005) that the companies who have high loyal consumers do not automatically have high market share, otherwise having low market share. Therefore, He recommended that the company should previuosly search for what kinds of segmentation should be targeted in order to
get the loyal segemented consumers. This idea is related with Inu Machfud Idea (BMI Research Jakarta, 2008). He said that the company should prevuiously focus on segmentation to get segmented consumers for the sake of getting the loyal segmented consumers. Therefore, this research objective is: 1) to know relationship between demografy segmentation and consumers loyalty toward brand in saving product, 2) to examine the level of consumers loyalty toward brand, and 3) to find out what clasess of demografy segmentation is constibuted to the category of the loyalty level ( High loyalty, Moderate Loyalty, No Loyalty, and Very Not Loyalty).
The results shows that demografy segementation (gender, age, education, kinds of job, and income) overall significantly do not related with the level of consumers loyalty, based on Chi-square statistics test of α = 0,05. However, there are interesting results that there is relationship between job segmentation variable and income segementation with saving frequency. Also, there is significantly relationship between age and the amount of saving value, and between education and the amount of saving value, between job and the amount of saving value, and between income and the amount of saving value. The segmentation that gives highest constribution to the saving frequency, the amount of saving value, and the level of consumer’s loyalty is the man segmentation, private employees, and S1 education, and age of 22-26 years, and having income more than IDR2.000.000.
Other results show that the saving frequency and the amount of saving value significantly are not related with the level of consumer’s loyalty, the same as Roy Goni said (2005).
Keyword : Segmentation, and Consumer’s Loyalty
I. PENDAHULUAN
1.1 Latar Belakang
Loyalitas konsumen pada suatu merek produk saat ini masih dipertimbangkan sebagai strategi bisnis untuk mempertahankan konsumen lama dan bahkan diharapkan dapat menambah konsumen baru terutama dalam menghadapi persaingan diantara merek produk dalam kondisi pasar yang sangat kompetitif yang semakin meningkat.
Menurut Hermawan Kertajaya dari MarkPlus and Co (Swa, Sept-Oktober 2003, hal. 38) bahwa loyalitas membuat konsumen melakukan pembelian ulang, lalu mereferensikan produk/jasa yang digunakannya pada orang lain, dan yang terpenting diharapkan mampu bertahan atau komit untuk tetap menggunakan produk/jasa tersebut walaupun banyak godaan tawaran dari suatu merek produk/jasa melalui daya tarik komunikasi yang dilakukan.
Disamping
itu, .........MUNGKIN Anda/ teman Anda BUTUH ini?
get the loyal segemented consumers. This idea is related with Inu Machfud Idea (BMI Research Jakarta, 2008). He said that the company should prevuiously focus on segmentation to get segmented consumers for the sake of getting the loyal segmented consumers. Therefore, this research objective is: 1) to know relationship between demografy segmentation and consumers loyalty toward brand in saving product, 2) to examine the level of consumers loyalty toward brand, and 3) to find out what clasess of demografy segmentation is constibuted to the category of the loyalty level ( High loyalty, Moderate Loyalty, No Loyalty, and Very Not Loyalty).
The results shows that demografy segementation (gender, age, education, kinds of job, and income) overall significantly do not related with the level of consumers loyalty, based on Chi-square statistics test of α = 0,05. However, there are interesting results that there is relationship between job segmentation variable and income segementation with saving frequency. Also, there is significantly relationship between age and the amount of saving value, and between education and the amount of saving value, between job and the amount of saving value, and between income and the amount of saving value. The segmentation that gives highest constribution to the saving frequency, the amount of saving value, and the level of consumer’s loyalty is the man segmentation, private employees, and S1 education, and age of 22-26 years, and having income more than IDR2.000.000.
Other results show that the saving frequency and the amount of saving value significantly are not related with the level of consumer’s loyalty, the same as Roy Goni said (2005).
Keyword : Segmentation, and Consumer’s Loyalty
I. PENDAHULUAN
1.1 Latar Belakang
Loyalitas konsumen pada suatu merek produk saat ini masih dipertimbangkan sebagai strategi bisnis untuk mempertahankan konsumen lama dan bahkan diharapkan dapat menambah konsumen baru terutama dalam menghadapi persaingan diantara merek produk dalam kondisi pasar yang sangat kompetitif yang semakin meningkat.
Menurut Hermawan Kertajaya dari MarkPlus and Co (Swa, Sept-Oktober 2003, hal. 38) bahwa loyalitas membuat konsumen melakukan pembelian ulang, lalu mereferensikan produk/jasa yang digunakannya pada orang lain, dan yang terpenting diharapkan mampu bertahan atau komit untuk tetap menggunakan produk/jasa tersebut walaupun banyak godaan tawaran dari suatu merek produk/jasa melalui daya tarik komunikasi yang dilakukan.
Aaker, David A (1997, hal. 69) menyebutkan, loyalitas konsumen pada merek memberikan nilai strategis bagi perusahaan jika .......................... . . . . . . . . . . . . (baca selengkapnya)
Artikel
Lengkap dikompilasi oleh/ HUBUNGI :
Kanaidi, SE., M.Si (Penulis “Buku Dasar-Dasar PERIKLANAN”, Service
Quality and Motivation
Trainer, Dosen Marketing Management, Praktisi
Bisnis)
Jln. Sariasih No. 54
BANDUNG 40151
HP. 08122353284 -
087822984716 Telp/Fax. 022-4267749
PIN BBm :
27CBC148
Facebook : Kanaidi Ken & Kanaidi Ken Part II
-------------------------------------------------------------
Disamping
itu, .........MUNGKIN Anda/ teman Anda BUTUH ini?
Kami memiliki beberapa Artikel/Jurnal tentang :
·
Jurnal “PERIKLANAN
(Advertising)” … click di http://ken-iklan.blogspot.com atau di http://ken-iklan1.blogspot.com/ atau di http://ken-iklan2.blogspot.com/ atau di http://ken-iklani.blogspot.com/
·
“Peluang BISNIS ONLINE” secara
Sederhana……MINAT?... coba lihat (click) dulu di http://formulabisnis.com/?id=ken_kanaidi
. . . . . . . . . . . . . (baca selengkapnya)
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