Rumah Strategis Dikontrakkan/Disewakan

Di kontrakkan Tahunan (TANPA PERANTARA) sebuah Rumah Di Tengah Kota BANDUNG:

Alamat : Jl. Nilem V No.25 Buah batu - Bandung
Luas Rmh : 150 M
Kondisi : Layak huni/Permanen (4 Kamar Tidur, 1 RUtama, 1 RKeluarga, 2 Kamar Mandi, Dapur),
Lokasi Strategis (Dekat Jln Utama, Dekat ke Pertokoan/Pasar, Dekat ke Terminal & Toll. Dekat Kampus / Bank / Hotel)
Fasilitas : Telpon, PDAM 24 jam, PLN 1.300KWh
Cocok Utk : Rumah Tinggal/Kantoran

Contact : Pak KEN (Hp : 0812 2353 284)
e-mail : kana_ati@yahoo.com

http://bandung.olx.co.id/rumah-strategis-dikontrakkan-disewakan-iid-151591067

http://www.rumah.com/listing_details.php?ListingID=115006

Positioning is Clarification

Kompas.com (Kamis, 1 Oktober 2009)

Di era legacy, praktek yang dilakukan setelah segmentasi dan targeting adalah memposisikan perusahaan atau offering Anda di dalam benak pelanggan.

Al Ries dan Jack trout dalam buku legendaris ”Positioning: The Battle of Your Mind” mengatakan bahwa perang pemasaran bukanlah terletak di pasar, tapi di benak pelanggan. Perang pemasaran adalah perang untuk merebutkan sejengkel ruang di benak pelanggan. Di dalam buku ’kitab’ yang diluncurkan pada tahun 1981 itu, Ries-Trout mendefinisikan positioning sebagai menempatkan produk dan merek kita di benak pelanggan. Setiap produk, merek, dan perusahaan yang sukses selalu memiliki posisi yang kokoh dan unik di benak pelanggannya.

Volvo, misalnya memiliki posisi …. . . . . . . . . . . . . (baca selengkapnya)

Artikel Lengkap dikompilasi oleh/ HUBUNGI :

Kanaidi, SE., M.Si  (Penulis “Buku Dasar-Dasar PERIKLANAN”, Service Quality and Motivation Trainer, Dosen Marketing Management,  Praktisi Bisnis)

email : kanaidi@yahoo.com atau kanaidi963@gmail.com atau kanaidi@poltekpos.ac.id

Jln. Sariasih No. 54 BANDUNG 40151

HP. 08122353284 - 087822984716  Telp/Fax. 022-4267749

PIN BBm : 27CBC148      

Facebook : Kanaidi Ken & Kanaidi Ken Part II

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Disamping itu, .........MUNGKIN Anda/ teman Anda BUTUH ini?
Kami memiliki beberapa Artikel/Jurnal tentang :

·         Jurnal “ICT” … click di http://ken-ict.blogspot.com/

·         Jurnal “Corporate Image” … click di http://ken-image1.blogspot.com/

·         Jurnal “Customer Value” … click di http://www.ken-value.blogspot.com/

·         Jurnal “Customer Loyalty” … click di http://ken-loyalty.blogspot.com/

·         Jurnal “Brand & Merek” … click di http://ken-merek.blogspot.com/

·         Jurnal “Service Quality” … click di http://ken-servqual1.blogspot.com/

·         Jurnal “MARKETING & BUSINESS” … click di http://ken-promark.blogspot.com/

·         Jurnal “Customer Satisfaction” … click di http://ken-kepuasan.blogspot.com/

·         Jurnal “Personal Selling” … click di http://ken-selling.blogspot.com/

·         Jurnal “Corporate Culture” … click di http://ken-culture.blogspot.com/

·         Jurnal “Customer Relationship Management (CRM)” … click di http://ken-crm.blogspot.com/

·         Jurnal “DELPHI METHOD” … click di http://ken-delphi.blogspot.com/

·         Jurnal “Kewirausahaan (Entrepreneurship)” … click di http://ken-entrepreneurship.blogspot.com/

·         Business Plan dan Marketing Plan… click di http://ken-businessplan.blogspot.com/

·         Artikel “Competitive Strategy” … click di http://ken-persaingan.blogspot.com/

·         Jurnal “Customer Behavior (Perilaku Konsumen)”… click di http://ken-behavior.blogspot.com/

·         Jurnal “LKMS (Lembaga Keuangan Mikro Syariah)”… click di http://lkmsnetkas.blogspot.com/

·         Artikel “Dunia PERIKLANAN” … click di http://ken-iklan.blogspot.com/

·         Artikel “QFD (Quality Function Deployment)” … click di http://ken-qfd.blogspot.com/

·         Artikel “STP (Segmenting, Targeting, & Positioning)”  … click di http://ken-stp.blogspot.com/

·         Jurnal “e-COMMERCE”....click di http://ken-international.blogspot.com/

·         Jurnal “BALANCED SCORECARD”....click di http://ken-keuangan.blogspot.com/

·         Jurnal “MANAJEMEN SDM” .....click di http://ken-msdm.blogspot.com/

·         Jurnal “CUSTOMER TRUST”.....click di  http://www.ken-trust.blogspot.com/

·         Jurnal “Good Corporate Governance (GCG)” … click di http://ken-gcg.blogspot.com/

·         Jurnal “CSR”  … click di http://ken-csr1.blogspot.com/

·         Jurnal “MEREK (Brand)”  … click di http://ken-merek.blogspot.com/

·         Jurnal “PERIKLANAN (Advertising)”  … click di http://ken-iklan.blogspot.com atau di http://ken-iklan1.blogspot.com/ atau di http://ken-iklan2.blogspot.com/ atau di http://ken-iklani.blogspot.com/

·         Jurnal “Manajemen Retail”  … click di http://ken-retail.blogspot.com/

·         Jurnal “Komunikasi Pemasaran Terpadu (IMC)”  … click di http://ken-imc.blogspot.com/

·         Jurnal “Internal Marketing” … click di http://ken-im.blogspot.com/

·         Jurnal “EXPERIENTIAL MARKETING”  … click di http://ken-experiental.blogspot.com/

·         “Peluang BISNIS ONLINE” secara Sederhana……MINAT?... coba lihat (click) dulu di http://formulabisnis.com/?id=ken_kanaidi

. . . . . . . . . . . . . (baca selengkapnya)

E-Learning POLTEKPOS click di http://vl.poltekpos.ac.id/

INTRODUCING A NEW CUSTOMER SEGMENTATION IN THE AUTOMOTIVE MARKET: A MEANS-END PERSPECTIVE

by : Pierre VALETTE-FLORENCE, Jean-Marc FERRANDI, Dwight MERUNKA, and Daniel BACHELET

(ESA, University Pierre Mendes-France)

Abstract

The study of cognitive structures has recently received increasing attention. Within that field, means-end chain analysis and the laddering method proposed by Reynolds and Gutman (1988) seem to be of prime importance. Their methodology, which is qualitative, belongs to the micro perspective and hence differentiates much more from the macro approach, quantitative in essence, aimed to segment individuals into groups defined by a priori specified value orientations. New developments relying on the optimal scaling features of non linear generalized canonical analysis (NGCA) have been recently proposed (Valette-Florence, 1998). These improvements not only allow the researcher to identify consumer's segments with specific means-end orientations, but also give the probability of the associations between the meansend solutions and any prespecified criterion, such as the cars owned by the respondents.
Key words: Means-end chain, segmentation, non linear generalized canonical analysis

. . . . . . . . . . . . . (baca selengkapnya)

Artikel Lengkap dikompilasi oleh/ HUBUNGI :

Kanaidi, SE., M.Si  (Penulis “Buku Dasar-Dasar PERIKLANAN”, Service Quality and Motivation Trainer, Dosen Marketing Management,  Praktisi Bisnis)

email : kanaidi@yahoo.com atau kanaidi963@gmail.com atau kanaidi@poltekpos.ac.id

Jln. Sariasih No. 54 BANDUNG 40151

HP. 08122353284 - 087822984716  Telp/Fax. 022-4267749

PIN BBm : 27CBC148      

Facebook : Kanaidi Ken & Kanaidi Ken Part II

-------------------------------------------------------------

Disamping itu, .........MUNGKIN Anda/ teman Anda BUTUH ini?
Kami memiliki beberapa Artikel/Jurnal tentang :

·         Jurnal “ICT” … click di http://ken-ict.blogspot.com/

·         Jurnal “Corporate Image” … click di http://ken-image1.blogspot.com/

·         Jurnal “Customer Value” … click di http://www.ken-value.blogspot.com/

·         Jurnal “Customer Loyalty” … click di http://ken-loyalty.blogspot.com/

·         Jurnal “Brand & Merek” … click di http://ken-merek.blogspot.com/

·         Jurnal “Service Quality” … click di http://ken-servqual1.blogspot.com/

·         Jurnal “MARKETING & BUSINESS” … click di http://ken-promark.blogspot.com/

·         Jurnal “Customer Satisfaction” … click di http://ken-kepuasan.blogspot.com/

·         Jurnal “Personal Selling” … click di http://ken-selling.blogspot.com/

·         Jurnal “Corporate Culture” … click di http://ken-culture.blogspot.com/

·         Jurnal “Customer Relationship Management (CRM)” … click di http://ken-crm.blogspot.com/

·         Jurnal “DELPHI METHOD” … click di http://ken-delphi.blogspot.com/

·         Jurnal “Kewirausahaan (Entrepreneurship)” … click di http://ken-entrepreneurship.blogspot.com/

·         Business Plan dan Marketing Plan… click di http://ken-businessplan.blogspot.com/

·         Artikel “Competitive Strategy” … click di http://ken-persaingan.blogspot.com/

·         Jurnal “Customer Behavior (Perilaku Konsumen)”… click di http://ken-behavior.blogspot.com/

·         Jurnal “LKMS (Lembaga Keuangan Mikro Syariah)”… click di http://lkmsnetkas.blogspot.com/

·         Artikel “Dunia PERIKLANAN” … click di http://ken-iklan.blogspot.com/

·         Artikel “QFD (Quality Function Deployment)” … click di http://ken-qfd.blogspot.com/

·         Artikel “STP (Segmenting, Targeting, & Positioning)”  … click di http://ken-stp.blogspot.com/

·         Jurnal “e-COMMERCE”....click di http://ken-international.blogspot.com/

·         Jurnal “BALANCED SCORECARD”....click di http://ken-keuangan.blogspot.com/

·         Jurnal “MANAJEMEN SDM” .....click di http://ken-msdm.blogspot.com/

·         Jurnal “CUSTOMER TRUST”.....click di  http://www.ken-trust.blogspot.com/

·         Jurnal “Good Corporate Governance (GCG)” … click di http://ken-gcg.blogspot.com/

·         Jurnal “CSR”  … click di http://ken-csr1.blogspot.com/

·         Jurnal “MEREK (Brand)”  … click di http://ken-merek.blogspot.com/

·         Jurnal “PERIKLANAN (Advertising)”  … click di http://ken-iklan.blogspot.com atau di http://ken-iklan1.blogspot.com/ atau di http://ken-iklan2.blogspot.com/ atau di http://ken-iklani.blogspot.com/

·         Jurnal “Manajemen Retail”  … click di http://ken-retail.blogspot.com/

·         Jurnal “Komunikasi Pemasaran Terpadu (IMC)”  … click di http://ken-imc.blogspot.com/

·         Jurnal “Internal Marketing” … click di http://ken-im.blogspot.com/

·         Jurnal “EXPERIENTIAL MARKETING”  … click di http://ken-experiental.blogspot.com/

·         “Peluang BISNIS ONLINE” secara Sederhana……MINAT?... coba lihat (click) dulu di http://formulabisnis.com/?id=ken_kanaidi

. . . . . . . . . . . . . (baca selengkapnya)

E-Learning POLTEKPOS click di http://vl.poltekpos.ac.id/